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Testimonials
“Local Matters engaged Goettler Associates to create a financial development plan to accompany our strategic plan. Goettler delved deep into the process, analyzing trends in our revenue streams and monetizing our programmatic goals so that we could make them a reality. In addition, they engaged wonderfully with our board, energizing the group and providing the skills and confidence necessary to make it possible for everyone to ‘make the ask.'”
- Michelle Moskowitz Brown, Executive Director, Local MattersGoettler Associates has continually demonstrated their commitment to excellence through their honesty, mastery of fund-raising principles and ethics, and their ability to work with a wide range of personalities and situations. I highly recommend Goettler Associates.
- David Elrod, Director of Institutional Advancement Dalton State College
Category Archives for Planning Study |
The Proactive Study Interview
A pre-campaign planning study provides an opportunity for your organization to have a meaningful face-to-face exchange with affluent and influential people, through an experienced fundraising consultant. You will not only present your agenda, but learn about theirs— their values, preferences, priorities, and proclivities. The planning study is based on a standard questionnaire, so it looks […]
"I Know It's Feasible…"
We talk to a lot of development professionals about their plans for fundraising campaigns and sometimes hear them say, “I know it’s feasible, so we don’t need to do a study!” These individuals are exactly those whose organizations stand to gain the most from conducting an in-depth pre-campaign planning study. When properly conducted, a campaign […]
Ten Sequential Steps to a Successful Feasibility Study
If you anticipate conducting a pre-campaign planning study (or feasibility study), be sure to allow sufficient time for fundraising counsel to plan and lead your organization through an inclusive process. Counsel will need to prepare for and conduct the study interviews, then carefully analyze the data, and prepare and present the final report with insightful […]
Are Campaign Planning Studies Only for Brick and Mortar Fundraising?
Campaign Planning Studies Over the years we’ve encountered more than a few organizations that have an outdated view of capital campaigns, thinking major campaigns can only support brick and mortar expansions. There is no denying the fact that capital campaigns are often successfully conducted for new and expanded buildings. But is that new building the […]
When NOT to Conduct a Campaign Planning Study
Does A Careful Campaign Planning Study Always Lead to Greater Success? If a nonprofit executive tells a consultant they want to launch a capital campaign, the consultant will first recommend a study, right? Best practices in fund-raising management point to the importance of and the need for a campaign planning study (a.k.a. feasibility study). In […]
Warning signs for when NOT to conduct a campaign planning study
A Self-Assessment: If any of these statements accurately describe your organization, you may NOT be ready to conduct a campaign planning study. Your organization has not conducted an externally-based strategic plan. Your proposed goal is indistinguishable from annual or program goals. Your organization lacks a general case for support that differentiates your organization and positions […]
On Second Thought: The New New Normal
On Second Thought . . . I first met Gayle in May 2009. She has been on the board of a public library in Pennsylvania for a long time. After a considerable amount of energy researching the community’s usage and strategic planning, the board decided the current library was far too small to effectively serve […]