A Self-Assessment:

If any of these statements accurately describe your organization, you may NOT be ready to conduct a campaign planning study.

• Your organization has not conducted an externally-based strategic plan.

• Your proposed goal is indistinguishable from annual or program goals.

• Your organization lacks a general case for support that differentiates your organization and positions itself as unique in its ability to meet community needs.

• Oprah Winfrey, Bill Gates and Warren Buffet are your top prospects for lead gifts . . . but you have had no prior contact with them.

• Your organization has not ended any of the past five fiscal years with a balanced budget.

• Your board members do not have a track record of annual giving, and their capacity to give is minimal.

• Your executive director cannot generate a list of the top 30 donors he/she would like to meet.

• Your quarterly newsletter hasn’t been mailed for two years.

• Your board leadership has determined to move ahead with a campaign because they need the money.

click here for pdf version: FRM55

For more on The Campaign Planning Study, Foundation of a Successful Campaign, access Goettler Series Volume 2